Privacy Policy

California Residents

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Introduction

This Privacy Policy applies to personal information collected by the following Lennar companies (together, “Lennar,” “we”, “us”, “our”), including: Lennar Homes, LLC; Village Builders, LLC; US Home, LLC and their homebuilding subsidiaries; Lennar Corporation; Lennar Commercial, LLC; Lennar International, LLC; Lennar Sales Corp.; LenX, LLC; CalAtlantic Group, Inc.; Quarterra Multifamily Communities, LLC; WCI Communities, LLC.

This Privacy Policy describes how Lennar collects, uses and shares personal information (defined below) we learn about individuals (“you”, “your”) when:

  • You visit or use services available on Lennar.com, myLennar.com, CalAtlantic Homes.com and other websites and mobile apps provided by Lennar where this Privacy Policy is posted including our job application website (together, our “Sites”);

  • You engage in a transaction with us, are or become a resident in a Lennar community or property, communicate with us by phone call, text message, e-mail, postal mail, or in-person at one of our Welcome Home Centers or properties;

  • We receive information about you from Lennar Affiliates (defined below) and real estate and other third-party companies with which we collaborate (“Business Partners”); or

  • You represent a Business Associate or other company doing business with Lennar.

Please note that some Lennar-affiliated companies (“Lennar Affiliates”) maintain a separate website and display a separate Privacy Policy, including Lennar Mortgage, LLC, Lennar Insurance Agency, LLC, North American Title Insurance Company, LLC, CalAtlantic Title, LLC, Lennar Title. Inc., Lennar Title, LLC, Lennar Title Group, LLC, Lennar Title, Inc., d/b/a Lennar Closing Services, CalAtlantic, National Title Solutions, LLC and North American Advantage Insurance Services. The privacy policy displayed on the website of a Lennar Affiliate supersedes this Privacy Policy for purposes of that Lennar Affiliate.

Your Consent

Please review this Privacy Policy carefully. By using our Sites or interacting with us through channels where this Privacy Policy is posted, you are agreeing to the collection, use, sharing and retaining your personal information as described in this Privacy Policy. If you do not agree with the terms in this Privacy Policy, please do not use our Sites or other services and do not provide your personal information to us.

We may make changes in this Privacy Policy from time to time, so be sure to reread it from time to time. Changes to this Privacy Policy will be posted on our Sites and will be effective when posted. Your continued use of our Sites or communications with us following the posting of any changes constitutes your acceptance of our Privacy Policy as revised.

If you are a California resident, please see the section called “California Residents: Your California Privacy Rights” provided pursuant to California law.

This Privacy Policy explains how Lennar Corporation and its affiliated companies (collectively, “Lennar,” “we”, “us”, “our”) collect, use and disclose personal information about visitors to our websites, people we meet in person or by phone, our customers and prospective customers, and others whose personal information we collect and retain (“you,” “your,” or “our”).

This Privacy Policy applies to personal information we collect from:

  • Lennar.com, myLennar.com, CalAtlantic Homes.com and any mobile application provided by or on behalf of Lennar (collectively, our “Online Services”);

  • Communications with you by phone, mail, email and other electronic means, off-line communications and in-person contacts; and

  • Lennar Affiliates and business resources.

Unless otherwise specified, “Lennar” includes Lennar Corporation and all affiliated companies, including but not limited to: the Lennar Multifamily Companies, Lennar Commercial, Lennar International, LLC, CalAtlantic Group, Inc., Lennar Mortgage, LLC, Lennar Sales Corp., Len X LLC, SunStreet Energy Group, LLC, North American Title Insurance Company, LLC, CalAtlantic Title, Inc., Lennar Title. Inc., Lennar Title, LLC, Lennar Title Group, LLC, Lennar Title, Inc., d/b/a Lennar Closing Services, CalAtlantic, National Title Solutions, LLC, North American Advantage Insurance Services, Five Point Communities, WCI Communities, LLC, and Lennar Insurance Agency, LLC (collectively “Lennar Affiliates”).

Please note that this Privacy Policy and the Terms and Conditions, and Legal Disclaimers posted on our Online Services do not apply to Lennar Affiliates if they display a different privacy policy on their own websites. Any different privacy policy, terms and conditions or legal disclaimers displayed on the website of a Lennar Affiliate will supersede this Privacy Policy, Terms and Conditions and Legal Disclaimers for purposes of that Lennar Affiliate.

By using our Online Services or providing your personal information to us after receiving a copy of this Privacy Policy, you are giving your consent to the provisions of this Privacy Policy.

Personal Information We Collect

What is Personal Information?

The term “personal information” as used in this Privacy Policy refers to information that identifies you as an individual or relates to you as an identifiable individual. We collect your personal information when, for example, you use our Online Services, engage in a Lennar transaction, communicate with us by email or telephone, and when you visit one of our Welcome Home Centers; we also obtain personal information from Lennar Affiliates, unaffiliated companies we may collaborate with in the home building process (“Business Associates”), other sources as explained below.

Categories of Personal Information We Collect

The categories of personal information we collected and used for our business and commercial purposes during the past 12 months are the following: personal identifiers (e.g., name, address, government-issued identification numbers, Internet Protocol address); consumer information (e.g., telephone number, credit card and bank account numbers); commercial activity records (e.g., credit reports, purchasing history, other Lennar transactions); internet browsing history and other online usage; and geolocation data. In the course of doing business with a customer, we may incidentally obtain gender, education, professional or employment-related information. We maintain records about our customers and prospective customers that may combine personal information from various sources and reflect the individual’s needs, preferences and interests.

Specific Types of Personal Information You Provide

  • Home buying and other services requested on our website. If you submit an online request to receive information about our products and services, we will collect your contact information including name, address, email address, telephone numbers and other information we need to fulfill your request.

  • myLennar Account. To create a myLennar Account, we request and collect your name, email address, the area where you are interested in purchasing a home and other relating preferences. We also obtain additional information that you may provide at your option, including your mailing address, telephone numbers, proposed date to close on the purchase of your new home, and information about your interests in the range of services provided by Lennar and our Business Associates. We will store the myLennar Account username and password you establish.

  • Application and transaction information. If you are interested in mortgage, title or homeowners’ insurance, home security, or other products or services related to the building or purchase of a home, either we, a Lennar Affiliate, or a Business Associate that provides the product or service may ask you to submit an application and enter into contracts containing identification, financial and other personal information. These documents will require your signature, social security number, and information about income, assets and liabilities if pertinent to providing the specific services you request. Your driver’s license or passport information may also be requested. The disclosure of some of this information may be protected by the Fair Credit Reporting Act.

  • Credit card and bank account information. If you enter into a contract to buy or finance a home or for other services, your credit card, debit card or bank account information will be processed by a third party service provider on our behalf.  Comments to our blog posts.

  • Comments to our blog and "leave a comment" features. When you post a comment to our blog or "leave a comment" online features or on third party social media websites, we collect your comment, name, and email address.

  • Photos. You may share with us or give us permission to take photos of your home, family, or yourself and provide comments about your Lennar home buying experience; with your permission we may use these on our websites or for marketing purposes. Some of our mobile Online Services may request access to your mobile device’s camera and photos. We will access your camera and photos only after you give us permission. If you choose to create a myLennar scrapbook, other myLennar account holders will have access to the photos and videos you post.

  • Friends and family contact information. You may provide and we will collect the email addresses of friends and family to receive a notification regarding your move or for other stated purposes.

  • Business contacts. We request contact information from real estate agents seeking information on our Lennar communities and other parties interested in conducting business with Lennar or letting us know about land available for sale. - Job applicant information. When you make inquiries concerning career opportunities, we will request a copy of your resume, your highest level of education, employment history, and information about the type of job you are seeking.

  • Job applicant information. When you make inquiries concerning career opportunities, we will request a copy of your resume, your level of education, employment history, and information about the job you are seeking.

  • Other information you provide. In the course of doing business with Lennar, you may choose to provide information about your employment, education, family, gender, or other personal matters. However, unless specifically necessary (for example, in connection with accommodations for your home or for a mortgage or other application), we ask that you not send or disclose to us any sensitive or personal medical information to us.

Information We Collect from Lennar Affiliates, Business Associates, and Other Sources:

  • Lennar Affiliate transaction information. We collect and use personal information about your transactions with Lennar Affiliates and collected by Lennar Affiliates (subject to your consent to share certain credit and other financial information). This information may include your payment history, the status of a loan or other application submitted to a Lennar Affiliates, or other information about your transactions with Lennar Affiliates. The disclosure of some of this information may be protected by the Fair Credit Reporting Act. Some Lennar Affiliates have posted their own privacy policies posted on their websites that explain how they collect, use and disclose personal information.

  • Credit and commercial activity information. In connection with home purchases, mortgage applications and other transactions, we request and receive your credit information from the consumer reporting agencies, including your creditworthiness and credit history, and we obtain records of your current and past home ownership or rental and other purchasing or consuming activities.

  • Business Associates and marketing information. We may receive personal information from Business Associates and other companies (not owned or controlled by Lennar) for marketing programs and prospective customer lead generation as you may authorize.

  • Publicly available and commercial databases, including marketing research and data analytics resources. We may, for example, receive demographic information (age, sex, household income, job industry, and job title) from these sources.

  • Social-media platforms or other third-party services. If you choose to link your social-media account or other third-party accounts to our Online Services, you may be authorizing those third parties to send us certain information about you, and you are authorizing us to collect, store, and use the information they transmit to us in accordance with this Privacy Policy.

  • Aggregated information. We may combine information gathered through our Online Services with information collected from other online and offline sources. For example, we may aggregate information to correlate IP addresses to zip codes to assess the performance of a marketing campaign.

Information Collected about Your Online Activities

When you visit our Online Services, we automatically collect and store data using cookies and other online technologies. These data include:

  • Identification - prior visits to the Online Service, your user name and password to access to your myLennar Account and other personalized services.

  • Device - your IP address, browser type, operating system and other usage information about the use of our Online Services.

  • Usage - browsing history, search history, and information regarding your interactions with our Websites and other websites, applications, or advertisements.

  • Location information - your IP address or mobile device identification transmits general information about your geolocation and you may allow us to obtain more specific geolocation information.

Although the data points collected this way may not specifically identify you, they can be combined with other information about your internet activities to identify your interests and preferences. The information from many separate websites is aggregated by third parties such as Google Analytics and Google Ads and used for data analytics, marketing, and interest-based advertising. For more information about these technologies, how they function, why we use them, and how you can restrict them, see the section titled “How We Use and How You Can Limit Cookies and Interest-Based Advertising.”

How We Use Personal Information

Lennar collects and uses your personal information for the business and commercial purposes summarized below, but our use of your information is subject to the following limitations:

  • The terms of this Privacy Policy;

  • Any specific terms applicable to the services or products you request;

  • Your instructions to us that limit the use of certain information when you exercise an “opt-in” or “opt-out” or “unsubscribe” option we provide; and

  • The requirements of applicable law.

Subject to those limitations, Lennar may use your personal information in the following ways:

  1. Establish, maintain and service our customer accounts, provide customer service, process and or fulfill requests for information, contracts, orders and other transactions, verify customer information, provide financing, title, insurance or other home purchase related services through Lennar Affiliates, engage in advertising, marketing, and online analytic services.

  2. Process payment information for transactions with Lennar (although we will not retain your credit card information).

  3. Build long-term customer relationships by communicating and working closely throughout the contracting, planning, financing, and completion of a project, requesting feedback on the customer’s experience, and offering products and services in the future.

  4. Maintain records of our customers’ needs, preferences and interests so that we may assist customers to identify properties and services provided by Lennar and letting them know about services or promotions that may be of interest to them (which may in some cases be provided by Lennar Affiliates or Business Associates), including by email, mail, telephone, or SMS text message. These are marketing messages and you are able to control whether you receive them. To learn how you can choose to stop receiving some or all of these messages, see the section titled “Opt-In/Opt-Out Procedures.”

  5. Present customers' home buying experiences (with their permission) on our Online Services and in marketing materials.

  6. Undertake activities to maintain the quality of Lennar products and services and to improve, upgrade, and enhance those products and services including research and development.

  7. Manage our Online Services to maintain functionality, customize the user experience to display information pertinent to a user's interest, assess our users’ feedback so that we present information on your computer or mobile device in a user-friendly way, and to detect security incidents and protect against malicious, deceptive, fraudulent, or illegal activity and take appropriate action if needed.

  8. Develop demographic information for statistical and market research for new communities and product development, project planning, development of prospect lists, and other strategic marketing purposes.

  9. Permit third party advertisers and ad servers to deliver Lennar advertisements to you on other websites you visit as explained herein. This includes, for example, verifying positioning and quality of ad impressions, and auditing compliance with marketing specifications and standards. If you prefer not to receive this form of advertising, see “How We Use and How You Can Limit Use of Cookies and Interest-Based Advertising.”

  10. Manage our contractual relations, protect our business interests, enforce our terms and conditions and comply with applicable law by monitoring, investigating, and taking other actions to detect and prevent illegal or fraudulent activities and risks to the personal safety of any individual (see our terms and conditions: https://www.lennar.com/termsandconditions).

  11. Comply with valid legal process and respond to appropriate governmental requests.

  12. Aggregate and de-identify personal information so that it is no longer reasonably associated with an identified or identifiable natural person, and may then be used for any lawful purpose.

Except as otherwise specifically provided in this Privacy Policy or as required by law, any communication or material you provide to us, whether received online, electronically, in person or otherwise collected by or submitted to us, including any data, questions, comments, suggestions or the like, is, and will be treated as, non-proprietary and may be used for any purpose, including, but not limited to, reproduction, disclosure, transmission, publication, market research, development of prospect lists, project planning, broadcast, posting and marketing, among other things.

Personal Information We Collect

What is Personal Information?

We use the term “personal information” in this Privacy Policy to refer to information that identifies, relates to, describes, or is reasonably capable of being associated or linked, or could reasonably be linked, directly or indirectly, with you (and your household if you are a resident of California). This Privacy Policy does not cover information that is publicly available, aggregated or anonymized, collected by social media or third-party websites you reach by navigating from links on our Site, or information about Lennar personnel.

Categories of Information We Collect

The categories of personal information we collected and used for our business and commercial purposes during the past 12 months include the following: personal identifiers (e.g., name, e-mail and postal address, government-issued identification numbers and account password); consumer information (e.g., telephone number, credit card and bank account information); commercial activity (e.g., credit reports, Lennar and Lennar Affiliate transaction history); location; device and internet activity including your device identifiers and internet browsing history (“Usage Information”). We may also obtain professional and employment-related information, educational information and personal characteristics. We maintain customer profile records that combine information from various sources about, for example, your transactions, home needs, preferences, interests and experiences with us.

Specific Types of Personal Information You May Provide

  • Home purchases, leases and other services you request. If you submit an online or other request to receive information about our products and services, we will collect your contact information including name, address, email address, telephone number, locations and Lennar communities of interest to you and other information we need to fulfill your request.

  • myLennar account. To create a myLennar Account, we request and collect your name, email address, new account password, phone number, state and county of residence and state where you are looking for a home. We also obtain additional information that you may provide at your option, including your mailing address, Lennar communities you are interested in, proposed date to close on the purchase of your new home and information about your interests in the range of services provided by Lennar, Lennar Affiliates and our Business Partners.

  • Transaction information. When you are ready to move forward with the purchase or lease of a home, we will ask you to submit an application and enter into contracts containing identification, financial and other personal information. If you apply for a mortgage, title insurance, or other insurance, similar information may be collected by and shared with a Lennar Affiliate. Some transactions require you to provide certain financial and other personal information, including Sensitive Information, pertinent to providing the specific services, such as your signature, social security number, driver’s license, passport number and information about income, assets and liabilities. The disclosure of some of this information may be protected by the Fair Credit Reporting Act.

  • Credit card and bank account information. If you enter into a contract to buy, lease or finance a home or for other services, your credit card, debit card or bank account information will be processed by a third-party payment processor. Your card information is not stored by Lennar.

  • Photos. You may share with us or give us permission to take photos of your home, family, or yourself. With your permission we may use these on our Sites or for marketing purposes.

  • Your comments. If you post a comment to our blog or "leave a comment" online feature or on third-party social media websites, we collect or receive your comment, name and email address.

  • Friends and family. You may provide the contact information for friends and family to receive a notification regarding your move or for other stated purposes.

  • Business contacts. If you are a real estate agent, developer, or a landowner interested in doing business with Lennar or receiving information about Lennar properties, we will collect your name, your company’s name, your position and contact information.

  • Job applicant information. When you make inquiries concerning career opportunities or apply for a position as a Lennar associate, we will request your name, contact information, copy of your resume, education and skills background and employment history.

  • Other information you provide. In the course of doing business with Lennar, you may choose to provide information about your employment, education, family, gender, home location and design preferences and other personal matters.

Sensitive Information

Some information we receive from you, Lennar Affiliates, or other sources you authorize to provide it to us may be considered “sensitive” under the laws of certain jurisdictions (“Sensitive Information”). When we request Sensitive Information, we and any Lennar Affiliate we share it with will use Sensitive Information only for purposes we reasonably believe you would expect based on the products or services you request, your interactions with us, or as authorized by law. Unless we request Sensitive Information for a specific purpose (for example to obtain credit information for a home purchase or in connection with special accommodations for your home design), we ask that you not send or disclose any Sensitive Information including financial and medical information, to Lennar.

Usage Information

Data about your device and online activities is collected automatically when you visit our Sites, including:

  • Device and Browser Data. When you access our Sites, we may collect your device ID and IP address, the type of browser and operating system you use, access times and the possible physical location of your device (as determined, for example, using satellite, cell phone tower and WiFi signals).

  • Internet Activity. When you use our Sites, we and our third-party providers collect Usage Information transmitted by cookies and similar tracking technologies placed on your web browser or mobile device by Lennar or analytics and advertising services we authorize. These technologies track and measure, for example, when you access our Sites, your browsing activity (such as which pages you visit, in what order and for how long), interactions with our advertisements and other data we use for marketing, advertising and website management and improvement purposes. For more information, see the sections below called “Cookies and Other Tracking Technologies” and “How You Can Restrict Cookies.”

Information from Lennar Affiliates

  • Lennar Affiliates. We may receive, collect and share personal information about your transactions with Lennar Affiliates (subject to your consent to share certain credit and other financial information when required by law). This information may include your payment history, the status of a loan or other application submitted to a Lennar Affiliates, or other information about your transactions with Lennar Affiliates. The disclosure of some of this information may be protected by the Fair Credit Reporting Act. Some Lennar Affiliates have posted their own privacy policies posted on their websites that explain how they collect, use and disclose personal information.

  • Credit and commercial activity information. In connection with home purchases, mortgage applications and other transactions, Lennar Affiliates may request and, with your prior consent, may share with Lennar your credit information from the consumer reporting agencies, including your creditworthiness and credit history.

Information from Business Partners and Other Sources

  • Business Partners. We may receive personal information from Business Partners and third-party other companies (not owned or controlled by Lennar) for marketing programs and prospective customer lead generation, subject to your consent where required by law.

  • Social-media platforms and other third-party services. If you choose to link your social-media account or other third-party accounts to our Sites, you may be authorizing those third parties to send us certain information about you and you are authorizing us to collect, store and use the information they transmit to us in accordance with this Privacy Policy.

  • Publicly available and commercial databases. We may source personal information from marketing research and data analytics resources. We may, for example, receive demographic information (age, sex, household income, job industry and job title) from these sources.

  • Aggregated information. We may combine information gathered through our Sites with information collected from other online and offline sources. For example, we may aggregate information to correlate IP addresses to zip codes to assess the performance of a marketing campaign.

  • Smart Home Technology. We may receive personal information or household information from certain smart home technologies devices to be installed in the home.

How and Why We Share Personal Information

Disclosure for a Business Purpose or Sale/Exchange

To carry out many business operations for which you engage Lennar, we disclose or provide access to personal information to Lennar Affiliates and non-affiliated service providers so that they may perform a business function on our behalf (“Service Providers”). Information we disclose to Service Providers may be used only for Lennar’s business purposes and Service Providers are not permitted to use the personal information for their own direct marketing or other commercial purposes. We may also sell or exchange for value some categories of personal information to Lennar Affiliates, Business Associates, and selected non-affiliated third parties (collectively, “Third Parties”). When information is sold or exchanged for value, the Third Parties may use the personal information for their own direct marketing or other commercial purposes.

Please note that Third Parties have their own policies and practices for collecting, using and disclosing personal information. Lennar does not have any control over, or responsibility for, the content or operation of the website of any Third Party or its privacy practices. You may access the privacy policy of a Third Party by visiting its website or requesting a copy.

You may be able to restrict access by these Third Parties to your personal information. See the section of this Privacy Policy titled “Opt-in/Opt-out Procedures”.

The chart below shows the categories of personal information Lennar disclosed for a business purpose to Service Providers or Lennar Affiliates or sold/exchanged to other Third Parties during the past 12 months.

Categories of Personal Information Collected in Past 12 Months
Disclosed to a Service Provider or Lennar Affiliate for a business purpose
Possibly sold or exchanged for value with a Third Party or Lennar Affiliates
Personal identifiers:
Name, postal address, email address, and telephone number, if provided by customer or available from public or commercial sources.
 Yes
 Yes, to Lennar Affiliates and Business Associates, Third Parties for customer lead generation, direct marketing; market research services
Social security number, government-issued identification number, driver's license and passport number, if provided by customer.
 Yes
 No
Internet protocol address, online identifier obtained from Lennar website usage data.
 Yes
 Data available to web analytics; online advertising providers; market research services
Consumer information: Credit/debit card and bank or other financial account numbers, if provided by customer to complete a transaction.
 Yes
 No
Commercial information:
Credit reports, purchasing history, public real estate and lien records
 Yes, but only as necessary to process payment
 No
Lennar and Lennar Affiliate transaction history, transaction contract and closing document information.
 Yes, but only as necessary to process payment
 Yes, to Lennar Affiliates; Market Research Services
Internet and other electronic network activity: Data input by users: location/community of interest for new home: chat messages. Usage data: website pages visited; internet browsing history, search history, and interactions with Lennar’s and other websites, applications, and advertisements
Yes
Data available to Third Party digital marketing, website analytics and online advertising services
Geolocation data: General location derived from IP addresses and mobile device data. Note that locations and communities of interest selected by website visitors are not retained unless the visitor submits a request for information.
 Yes
 Yes, to Lennar Affiliates and Business Associates for lead generation, direct marketing and market research services
Professional or employment related: Position information including compensation, if provided  by customer or job applicant.
 Yes
No
New Homebuyer Profile: name, email and/or street address, new street address, the Lennar  community where home is located, details about home purchase, and anticipated closing date
 Yes
Yes, to Lennar Affiliates and Business Associates for lead generation, direct marketing and market research services.

Other reasons for sharing personal information.

Except as otherwise provided in this Privacy Policy, we may share or disclose personal information for the following reasons:

  • To Lennar Affiliates and third parties to whom you or authorize us to disclose your personal information.

  • To Lennar Affiliates and third parties as reasonably necessary to complete the transaction for which you engage Lennar and/or the Affiliates.

  • To enforce our contracts and the Terms and Conditions applicable to the use of the Websites.

  • To fulfill your requests including connecting with your social media accounts.

  • To comply with laws or valid legal process and in response to appropriate governmental requests.

  • As we deem reasonably necessary to investigate, prevent or take other appropriate action in connection with potential illegal or fraudulent activities or potential risk to the personal safety of any individual or the security of your personal information.

  • As we deem reasonably necessary to in connection with a major business transaction subject to appropriate confidentiality protections.

Information Sharing with Lennar Affiliates - Your Privacy Rights under the Fair Credit Reporting Act

Under Federal law, we are permitted to share information about our own transactions and experiences with you with Lennar Affiliates. However, federal law gives you the right to limit our ability to share information about your creditworthiness or for marketing purposes with Lennar Affiliates.

Notice of Your Ability to Limit Sharing of Creditworthiness Information with Lennar Affiliates.

Information about your creditworthiness includes, for example, your income, assets, and other liabilities that you provide to us or that we obtain from a consumer credit report. We will not share your information about your creditworthiness with Lennar Affiliates unless you expressly opt-in as required by Federal law, and you may change your selection opt-out of such disclosures at any time. Please choose your preferences for sharing your creditworthiness information with Lennar Affiliates by visiting the Communications Preferences section of the Lennar website: https://www.lennar.com/contact/CommunicationPreferences or by contacting us by e-mail at: privacyinfo@lennar.com. You may change your selections at any time by visiting the Communications Prefereces webpage.

Notice of Your Choice to Limit Marketing by Lennar Affiliates.

You may limit Lennar Affiliates, such as our mortgage lender or broker and insurance affiliates, from marketing their products or services to you based on personal information that we collect from you and share with them. The types of information we might share with Lennar Affiliates for their marketing purposes include your income, account history, and credit history. You can limit marketing offers from Lennar Affiliates, by visiting https://www.lennar.com/contact/CommunicationPreferences or contacting us by e-mail at privacyinfo@lennar.com. You may change your selections at any time by visiting the Communications Preferences webpage.

How We Use Personal Information

Depending on how you use our services, your interactions with us and the permissions you give us, the purposes for which we use your personal information may include to:

  • Work with you throughout the design, sales, contracting, financing, construction and completion phases of your project.

  • Provide customer service, fulfill requests for information, verify customer information and process payments for transactions (payment information is handled by authorized third-party payment processors.

  • Build long-term customer relationships by learning about your experience with us and keeping records of your needs, preferences and interests.

  • Connect you with Lennar Affiliates that offer mortgage financing, title insurance or other related services (with your permission).

  • Connect you with Business Partners that offer home-based products and services in your area.

  • Send you marketing messages and show you targeted advertising when we are permitted to do so.

  • Maintain and improve our Sites and monitor usage of our Sites for market research and security purposes.

  • Personalize the Sites to show you content we think you will be most interested in based on your account information, your purchase history and your browsing activity.

  • Show your photos and comments on our Sites and in marketing materials (with your permission).

  • Conduct internal activities we believe are reasonably aligned and compatible with your expectations about how we will use your personal information based on your relationship with Lennar and the context in which you provided the information (such as quality assurance, strategic marketing and product development).

  • Secure our Sites and services, detect and investigate fraud and protect ourselves and others when necessary.

  • Manage our contractual relations and protect our business interests.

  • Comply with legal process and respond to appropriate governmental requests.

  • Use aggregated or anonymized information (which is no longer reasonably associated with an identifiable natural person) for any lawful purpose.

Opt-In / Opt-Out Procedures

In the process of purchasing a Lennar home, you may be interested in receiving information about a variety of related products and services including, but not limited to, home loan, title and homeowner’s insurance, security services, and community resource such as telecommunications services and local merchants. When you provide us with your contact information, you will be asked to consent to authorize us to share your personal information with Lennar Affiliates and/or Business Associates to market services relating to the purchase of a home to you. If, after you authorize any such sharing of personal information, you determine that you prefer that we not disclose your personal information to Lennar Affiliates or to Business Associates, Third Parties, or other non-affiliated companies to market their products and services to you, you may change your election at any time by visiting https://www.lennar.com/contact/CommunicationPreferences.

You may change your selection at any time in the future through the same web address. (Note that you cannot opt-out of disclosures to Service Providers because they perform business services on behalf of Lennar and do not use personal information for their own commercial purposes).

If you would like to restrict the automated collection of your personal information while using our Online Services, see the section titled, “How We Use and How You Can Limit Cookies and Interest-Based.”

If you are a California resident, please review the information regarding your Right to Opt-Out provided in section titled “Rights of California Residents - Right to Opt-Out of the Sale of Personal Information.”

Why and with Whom We Disclose, Share, or Sell Personal Information

Business Partners

We may share your personal information such as contact details, Lennar property location and closing date with Business Partners that offer products and services we believe may be of interest to you based on the customer profile we have for you and your Lennar community or geographic area. The Business Partners may use the personal information we provide for their own direct marketing and other commercial purposes. We may receive a commission or other payment if you make a purchase from a Business Associate to whom we provided your personal information.

We provide ways for you to opt-out and tell us not to share your personal information with Business Partners. You will be provided the right to “opt-out” from sharing your personal information with Business Partners by using the “Do Not Sell or Share My Personal Information” option available on the Sites. You may change your selection at any time by visiting https://mylennar.lennar.com/communicationpreferences or contacting us as explained in “How to Contact Us.” Lennar does not have any control over, or responsibility for, how Business Partners use or share your personal information. Before responding to a message from a Business Associate, you should review that company’s privacy policy by visiting its website or requesting a copy.

Targeted Advertising and Site Analytics

The data transmitted by cookies, pixels, web beacons, tags and other tracking technologies (together referred to as “cookies”) allow us and advertising networks, social media companies and website analytics providers (such as Facebook and Google) to collect and analyze Usage Information from visitors’ interactions with our Sites and our advertisements on social media and other websites. Cookies enable the ads shown to you to be personalized based on information collected about your online activities over time and across different websites and apps. For more information, see “How We Use Cookies and Other Tracking Technologies.”

We may share hashed contact information from our marketing database with social media and advertising companies such as Facebook and Google. If you have an account with those companies or if those companies are otherwise able to identify you, the contact information we share may be used to show targeted ads to you. If you choose to log into your myLennar account through a social networking or authentication service, Lennar and that service may share certain information with each other about you and your activities.

Allowing analytics companies and advertising networks to collect your Usage Information may be considered a “sale” of personal information under the laws of some states because these companies may use the cookie data for their own purposes outside of the services they provide to us. Also, some of our online advertising may be considered “targeted advertising” under the laws of some states. You may elect to opt-out from sales of your personal information collected on our Sites or used for targeted advertising purposes by using the “Do Not Sell or Share My Personal Information” option available on the Sites. See “How You Can Restrict Cookies’ for information about managing the use of cookies when you visit our Sites. You may change your selections at any time by visiting https://mylennar.lennar.com/communicationpreferences or contacting us as explained in “How to Contact Us.”

Lennar Affiliates

We may share your personal information with Lennar Affiliates that offer home mortgage, title insurance and other products that may be of interest to you if you are considering a Lennar property. The shared information may include your contact information, public real estate and lien records, Lennar transaction history and information necessary to close a home transaction. The Lennar Affiliates may use your information for their business and commercial purposes including to:

  • Assess if you qualify for a mortgage or other transaction.
  • Send you marketing communications about their products and services, with your opt-in consent.
  • Complete a transaction with you.

You should review the separate privacy policies and privacy notices of Lennar Affiliates, which are available on their websites. When required, we will provide a link for you to opt-in or give consent before sharing your personal information with any Lennar Affiliates. You may change your selection at any time by visiting https://mylennar.lennar.com/communicationpreferences or contacting us as explained in “How to Contact Us.”

Service Providers

Third-party service providers and vendors who support our building and administrative operations (“Service Providers”) may have access to your personal information in order to provide the specific products and services for which we engage them. Service Providers used in the construction process may include building contractors and trades, companies that provide appliances, wiring for security systems and solar panels. Service Providers for administrative operations may include hosting and maintenance of our Sites, e-mail and other marketing, digital advertising, software and data hosting, storage and backup, payment processing and Site analytics. We do not permit third-party service providers to use the personal information that we share with them for their own direct marketing or other commercial purposes. Note that you cannot opt-out of disclosures to Service Providers because they perform business services on behalf of Lennar and do not use personal information for their own commercial purposes

Other Reasons for Sharing Personal Information

  • To enforce our contracts and the Terms and Conditions applicable to the use of the Sites.
  • To fulfill your requests including connecting with your social media accounts.
  • To comply with laws or valid legal process and in response to appropriate governmental requests.
  • As we deem reasonably necessary to investigate, prevent or take other appropriate action in connection with potential illegal or fraudulent activities or potential risk to the personal safety of any individual or the security of your personal information.
  • As we deem reasonably necessary in connection with a corporate business transaction subject to appropriate confidentiality protections.

Personal Information Shared in the Past 12 Months

The chart below summarizes the categories of personal information we may have disclosed, sold or shared for targeted advertising purposes in the past 12 months with Lennar Affiliates, Business Partners (which include ad networks, social media platforms and analytics services). Note that personal information in any of the categories listed below may be disclosed or accessible to service providers as necessary to provide their services.

Categories of information and categories of third parties
Disclosed for business purposes
Can you limit?
Disclosed for marketing purposes
Can you limit?
Sold or shared for targeted advertising
Can you limit?
Personal Identifiers: name, postal, e-mail and IP address, phone, device identifier
Lennar Affiliates
Yes
No
Yes
Yes
No
N/A
Business Partners
Yes
Yes
Yes
Yes
Yes
Yes
Sensitive Identifiers: Social security number, driver’s license number, Passport number
Lennar Affiliates
Yes
No
No
N/A
No
N/A
Business Partners
Yes
No
No
N/A
No
N/A
Consumer and Commercial Information: bank, credit information
Lennar Affiliates
Yes
No
Yes
Yes
No
N/A
Business Partners
No
N/A
No
N/A
No
N/A
Internet Usage Information: browsing history, interactions with Sites and Lennar ads
Lennar Affiliates
Yes
No
Yes
Yes
No
N/A
Business Partners (ad networks, social media platforms, analytics services)
Yes
Yes, for Targeted Marketing
Yes
Yes
Yes
Yes
Customer Profile Information: property location and information, occupancy date
Lennar Affiliates
Yes
No
Yes
Yes
No
N/A
Business Partners
Yes
No
Yes
Yes
Yes
Yes
Job Applicant Information
Lennar Affiliates
Yes
No
No
N/A
No
N/A
Business Partners
No
N/A
No
N/A
No
N/A

How We Use and How You Can Limit Cookies and Interest-Based Advertising

Data analytics

We use cookies and similar technologies on our Online Services to obtain information about how our Online Services are used and to analyze visiting patterns. These technologies support some of the features of our Online Services including maintaining your myLennar account login information between visits. The use of cookies and similar technologies for mobile applications also allows us to recognize your IP address or mobile application identifier, measure activity and usage such as the time and length of your visit, the pages you look at, the sites you browse before and after you visit our site, and the name of your internet service provider.l

We obtain usage and activity data from Lennar Affiliates that operate separate websites and from third parties that host or manage certain features of our Online Services. Each of these companies has its own policies on the collection and use of data collected using cookies and other internet technologies.

We may engage third parties, such as Google Analytics, to collect activity and usage data. Lennar may disclose identifying personal information to a third-party data analytics provider. The provider may monitor a user’s interactions with our Online Services and combine this data with data from other websites monitored by the same service provider and then use these findings for its own business and commercial purposes. The provider may have means of correlating data from our Website to an identifiable individual, in which case the processing of personal information will be the responsibility of the service provider.

To learn more about how Google collects and processes data and the choices Google may offer to control these activities, you may visit http://www.google.com/intl/en/policies/privacy/partners/.

Interest-based Advertising

We may use third-party advertising companies to serve ads when you visit our Online Services. These companies may collect information about your visits to our Online Services and other websites and/or apps in order to provide advertisements about goods and services of interest to you. We also partner with ad networks and other companies that serve ads on behalf of us and others on non-affiliated digital properties. Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information these ad networks collect about your visits to our Online Services and other non-affiliated websites or apps over time.

You may visit www.aboutads.info/choices to learn more about interest-based advertising and how to opt-out of this form of advertising on your web browser by companies participating in the Digital Advertising Alliance (“DAA”) self-regulatory program. If you wish to restrict interest based advertising in mobile apps on your device by companies that participate in the DAA’s AppChoices app, you may download that application onto your device and exercise your choice. AppChoices is available at the links below:

DAA AppChoices iOS
(https://itunes.apple.com/us/app/appchoices/id894822870?mt=8)

DAA AppChoices Android (https://play.google.com/store/apps/details?id=com.DAA.appchoices&hl=en)

Ad Privacy Manager iOS
(https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=551047372&mt=8)

Ad Privacy Manager Android
(https://play.google.com/store/apps/details?id=com.truste.mobile.consumer&feature=search_result)

You may also be able to limit data collection by using your browser or mobile device settings. Please note that electing to limit interest-based advertising will not stop all advertising from appearing in your browser or applications. It may make the ads you see less relevant to your interests. Additionally, please note that if you use a different browser or erase cookies from your browser, or use a different device, you may need to renew your setting selections.

How We Use Cookies and Other Tracking Technologies

When you use our Sites, we and our third-party data analytics and advertising partners may collect and receive Usage Information from cookies and other internet tracking technologies (together, “cookies”) placed on your device or browser. You can restrict some types of cookies from being placed on your device or browser as indicated below in the section called “How to Restrict Cookies.” Cookies support a wide range of website operations including the following:

Strictly necessary cookies are required for the basic operation and performance of our Sites. These are session cookies that are erased when you close your browser.

Functional/Performance cookies are used to identify and verify you and your device when you log in to access our Sites by storing, for example, your password, device identifier, browser type, operating system, Internet Service Provider (ISP) and Internet Protocol (IP) addresses. These cookies may also enable other features and options you select to operate, recognize and implement your preferences and enable information sharing with third-party providers. These cookies qualify as persistent cookies because they remain on your device or browser for the next time you access the Sites. You can restrict or delete these cookies as explained below.

Analytics Cookies let us know, for example, how you and other visitors interact with our Sites and which other websites you browsed before and after visiting our Sites. We also use this data for statistics about how many people are visiting our Sites, whether visitors are new or repeat visitors, which pages visitors are viewing and for how long and other data about usage of our Sites. These cookies qualify as persistent cookies because they remain on your device or browser after you close the session. You can restrict or delete these cookies as explained below. We may obtain usage and activity data from Lennar Affiliates that operate separate websites and from third parties that host or manage certain features of our Online Services. Each of these companies has its own policies on the collection and use of data collected using cookies and other internet technologies.

Advertising Cookies may be placed on your device or browser by us or our advertising partners including Google Ads and Facebook Ads. We and our advertising partners may use these cookies to build a profile of your interests and show you advertisements on websites, apps and platforms operated by others. Advertising cookies do not store directly identifying personal information, but store data that may uniquely identify your browser and device. You can restrict or delete these cookies as explained below.

E-mail Cookies may be used to give us information such as how you interact with the e-mail, when and whether you opened it, what links you click within the e-mail and if it was forwarded.

Third-Party Features on our Sites are powered by third-party providers that may use cookies in providing these features and functionality.

Protection And Retention of Personal Information

Lennar maintains administrative, technical and physical safeguards to protect the security, confidentiality, and integrity of your personal information appropriate to the nature of the personal information we collect. While the measures we implement are intended to reduce the likelihood of security problems, we cannot guarantee that these measures will prevent unauthorized access to your personal information. In particular, information transmitted over the Internet may find its way to recipients to whom it is not intended or persons you may not want to have such information. Under certain circumstances, this may be beyond the control of Lennar, and you are advised that such transmission may not be secure.

We retain personal information for as long as we reasonably require it for legal or business purposes. When we no longer have a legitimate business interest in keeping your personal information, we will delete or destroy it. In determining retention periods, Lennar takes into consideration warranty periods, other contractual obligations, applicable laws, and what we reasonably believe are your expectations and requirements. For example, if you purchase a home, we will retain your information for as long as you own your home and as long as required by our contracts and by law. If you submit a request for information about our products or services, we will retain your contact and preferences information and consider our relationship to remain active for marketing purposes after fulfilling any request you submit and until we take note that you no longer show interest in our products or services.

How You Can Restrict Cookies and Targeted Advertising

As explained in “How We Use Cookies and Other Tracking Technologies,” we may allow third-party analytics services, advertising companies and ad networks (including Google Analytics, Google Ads and Facebook Ads) to track visitor interactions with our Sites and online advertising. They may combine the data collected from our Sites with information collected about your activities on other websites and platforms and use algorithmic tools to help us assess whether our online advertising campaigns are successful and to direct our advertisements to you and other potentially interested users on other websites. You can select certain privacy preferences and limit some of the ways that cookies are used on the Sites including by doing the following:

  • Selecting certain cookie and privacy settings on our Sites by visiting our Cookie Preferences page.

  • Managing the cookie and privacy settings on your browser.

  • Configuring your ad and privacy settings through your accounts on social media and advertising platforms where you have an account (including Google and Facebook).

  • Installing the Google Analytics opt-out browser add-on, which is described at the Google Analytics Opt-out Browser Add-on page at https://tools.google.com/dlpage/gaoptout.

  • If available, configuring an opt-out preference signal on your browser or platform to tell us not to sell your personal information or share your personal information for targeted advertising, which we will follow as required by applicable law.

  • Purchasing a utility from an independent software provider that you install on your computer browsers to limit tracking of your browsing activity.

Information about how some companies we authorize to collect data on our Sites handle personal information privacy and the tools they offer for managing data collection may be available at these locations:

Google: https://policies.google.com/privacy
              https://policies.google.com/technologies/partner-sites?hl=en-US

Facebook: https://www.facebook.com/privacy/explanation

Do Not Track (DNT) is an optional browser setting that is used by some website operators and third parties. Our Sites do not respond to DNT signals.

Linking to Other Websites and Social Network Access

Our Online Services may provide links to the websites of companies providing products and services that may be of interest to you. Each of these companies has its own privacy policy that may differ from Lennar’s Privacy Policy. If you click on the link, you will be transferred to that company’s website, and any personal information you share on that website will be subject to the privacy policy or practices of the website owner and will not be subject to Lennar’s Privacy Policy. Lennar does not have any control over, or responsibility for, the privacy practices or website content of any Business Associate. The use of such websites is at your own risk.

Some of our Online Services allow you sign into and associate your social network accounts including, but not limited to, Twitter, LinkedIn, Facebook, YouTube, Instagram, and Pinterest with your Lennar account.

By using this functionality, you give Lennar permission to access all of the elements of your social network profile information that you have made available to be shared and to use it in accordance with the social network's terms of use and this Privacy Policy. Please refer to the privacy settings in your social network account for information about what data is shared with us and other connected applications and to manage the data that is shared through your account, including information about your activities using our sites.

If you would like to disconnect a social media account from Lennar, refer to the settings of that social media account and its provider.

Your Marketing Communications Choices

E-mail marketing. You can opt-out of receiving marketing communications from us by following the “unsubscribe” instructions included in each of our e-mail marketing communications. You can also unsubscribe by emailing us at privacyinfo@lennar.com or contacting us as explained in the section “How to Contact Us.” We will need to know the name and email address that you want us to remove from our marketing database and add to our ‘Do Not Contact’ list. It may take up to ten days to process your request to unsubscribe from e-mail marketing messages. If you unsubscribe from marketing messages, we may still send e-mails to you that involve your orders or responses to your questions.

Text messages. If you previously gave us permission to send recurring automated promotional and personalized marketing communications to you by text message, you can withdraw that consent at any time by replying STOP to our text message. It may take up to seven days to process your request to STOP text marketing messages.

For Nevada Residents

Starting October 1, 2019 Nevada residents may elect to opt-out of the sale of their personal information by sending a request to: privacyinfo@lennar.com. Please provide the full name of the party requesting to opt-out.

Protection of Personal Information

Lennar maintains commercially reasonable administrative, technical and physical safeguards to secure the confidentiality, integrity and availability of your personal information appropriate to the nature of the personal information we collect. While the measures we implement are intended to reduce the likelihood of security problems, we cannot guarantee that these measures will prevent unauthorized access to your personal information because no method of transmission over the Internet or method of electronic data storage is fully secure.

Our Sites permit you to create an account. When you do you will be prompted to create a password. You are responsible for maintaining the confidentiality of your password and you are responsible for any access to or use of your account by anyone else who has obtained your password, even if that person was not authorized by you. You should notify us of any unauthorized use of your password or account, and, if any unauthorized use is suspected, you should immediately reset your password. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us of the problem.

Notices and Rights for California Residents

California Consumer Privacy Act

This section of our Privacy Policy supplements our Privacy Policy to provide additional information under the California Consumer Privacy Act of 2018, as amended, and applies only to consumers who reside in the State of California. This section does not apply to Lennar personnel, job applicants, or California residents whose information we obtain in business- to-business transactions.

Notice at Collection of Personal Information

The categories and sources of personal information we collect about consumers, the purposes for which it may be used, and the categories of third parties with whom we may share personal information are described in these sections of our Privacy Policy:

Personal Information We Collect; How We Use Your Personal Information; and How and Why We Share Personal Information.

Notice of Right to Opt-Out of the Sale of Personal Information

Right to Opt-Out. California consumers have the right to direct a business not to sell their personal information to others ("Right to Opt-Out"). You can exercise your Right to Opt-Out by submitting a revision to your communication preferences on the following webform: https://www.lennar.com/contact/CommunicationPreferences. You may also exercise your Right to Opt-Out by submitting your request as explained below under "How to Make a California Consumer Request."

As explained in the section of this Privacy Policy titled, “How and Why We Share Personal Information,” Lennar provides personal information about customers and prospective customers to Lennar Affiliates and Business Associates and may receive reciprocal services or customer information from them. In some instances, we may receive a monetary payment for referring a prospective customer. If you elect to opt-out of all sales of your Personal Information, we will act as soon as feasible to implement your request. We will also instruct any Lennar Affiliate or Business Associate to whom we sold your personal information within 90 days prior to receiving your opt-out request to not make further sales of your personal information.

Selecting Your Preferences. Our webform provides several options. You may opt-out of all sales of your personal information regardless of the purpose or category of third party involved. Or, you may opt-in to allow only sales to Lennar Affiliates and/or Business Associates to permit them to market their products and services to you.

Changing Your Preferences. You may change your mind and opt-in to allowing sales of your personal information at any time by using our https://www.lennar.com/contact/CommunicationPreferences or sending us a message. However, once you make an opt-out request, we will wait at least twelve (12) months before asking you to reauthorize personal information sales.

Retention of Personal Information

We retain personal information for as long as we reasonably require it for legal or business purposes. When we no longer have a legitimate business interest in keeping your personal information, we will delete, destroy, or de-identify (anonymize) the information. In determining retention periods, Lennar takes into consideration warranty periods, other contractual obligations, applicable laws and what we reasonably believe are your expectations and requirements. For example, if you purchase a home, we will retain your information as required by our contracts and by law and to protect our rights. If you submit a request for information about our products or services, we will retain your contact and preferences information and consider our relationship to remain active for marketing purposes after fulfilling your request and until we take note that you no longer show interest in our products or services.

Right to Know About Personal Information Collected, Disclosed, or Sold

California consumers have the right to request any of the following information from Lennar regarding personal information collected about the consumer or the consumer's household during the last twelve (12) months:

  1. Categories of personal information collected about you;

  2. Categories of sources from which the personal information is collected;

  3. The business or commercial purpose for collecting or selling personal information;

  4. Categories of personal information sold or disclosed for a business purpose;

  5. Categories of third parties whom personal information was sold or disclosed for a business purpose;

  6. The specific pieces of personal information collected about you (except for very sensitive personally identifiable information, which we will describe but not transmit).

The process by which we verify and respond to your requests is explained below under "How to Make a Verifiable California Consumer Request" and "How We Will Respond to a California Consumer Request." You may submit a Right to Know request to: privacyinfo@lennar.com.

Right to Deletion of Personal Information

California consumers have the right to request that Lennar delete any personal information about the consumer which Lennar has collected from the consumer, subject to a range of exclusions permitted by law. For example, Lennar is not required to delete personal information if it is necessary to complete a transaction, reasonably used for an ongoing business relationship, or used internally in a lawful manner that is compatible with the context in which the consumer provided the information. Within ten business days we will confirm that we received your request and follow appropriate procedures to verify your identity and, if applicable, authority to submit the request. If the consumer request is confirmed and verified, we will delete (and direct our service providers to delete) your personal information from our records, unless an exclusion applies.

You may request deletion of your personal information by contacting us via email at privacyinfo@lennar.com. Please include the necessary information (e.g. name, email address, etc.) to help verify your identity and we may request additional information necessary to verify that you are authorized to make the request.

Selecting Your Preferences. Our webform provides several options. You may opt-out of all sales of your personal information regardless of the purpose or category of third party involved. Or, you may opt-in to allow only sales to Lennar Affiliates and/or Business Associates to permit them to market their products and services to you.

Changing Your Preferences. You may change your mind and opt back in to personal information sales at any time by using the link below or sending us a message. However, once you make an opt-out request, we will wait at least twelve (12) months before asking you to reauthorize personal information sales unless you reinitiate contact with one of our associates.

Right to Designate and Authorized Agent

California consumers have the right to designate an authorized agent to act on their behalf to submit a Right to know, Right to Delete, or Right to Opt-Out from the Company's sale of their Personal Information. An authorized agent may be a natural person or a business entity registered with the Secretary of State. An authorized agent must also submit to the Company written proof of their authorization to act on the consumer's behalf.

How to Make a Verifiable California Consumer Request

California consumers may submit a request to exercise any of their rights describe above using any of the following methods:

By phone: 1-800-532-6993

Online webform: https://www.lennar.com/contact/CommunicationPreferences

By email: privacyinfo@lennar.com By postal mail: 700 N.W. 107th Ave., Miami, FL 33172 (Attn: Privacy Compliance Dept.)

Please note that in order for a request to be verifiable (including verification of your identity and your California residency), you may be required to confirm information that we have on file for you; including email address, phone numbers, full names, addresses and other personal information. We reserve the right to deny a consumer request if the identity or authority of the requesting party cannot be confirmed.

How We Will Respond to a California Consumer Request

We will respond to a verifiable consumer request within forty-five (45) calendar days of receiving it, subject to delays and exclusions permitted by law. If we require more time to respond, we will let you know the reason why and extension period in writing. If you have a myLennar Account, we will respond via your myLennar Account. If you do not have a myLennar Account, please provide either your email address or U.S. Postal address, at your option. Our response will cover the twelve (12) month period preceding our receipt of the request. If we cannot comply with all or part of your request, we will explain the reasons why. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information readily from one entity to another entity.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Protection from Discrimination for Exercising California Consumer Rights

We will not discriminate against a California consumer for exercising any of the rights described in this section. This means that except as legally permitted we will not:

  • Deny you goods or services.

  • Charge different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.

  • Provide you a different level or quality of goods or services.

  • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

However, we are permitted to offer certain financial incentives that can result in different prices, rates, or quality levels if the material terms are provided to you in writing and you affirmatively opt-in to participate. You may revoke your opt-in consent at any time.

Financial Incentive Programs

We are permitted to offer certain financial or service incentives to encourage consumers to provide certain financial information. If we offer a financial or service benefit program to you, we will provide a written description of the material terms of the program to you in a written Notice of Financial Incentive, and you will be enrolled as a participant only if you affirmatively opt-in to the program. You may revoke your opt-in consent at any time. The Notice of Financial Incentive will explain the process for opting-in to participate and withdrawing from the program (opting-out) in.

California Rights under “Shine the Light” Law

If you are a California resident, you may request a list of the types of customer information we provided to third parties for their direct marketing purposes and the names and addresses of all third parties with which we have shared such information during the past calendar year. We will provide the information to you free of charge within 30 days of your request. To request that we provide you with such information, please send a written request to privacyinfo@lennar.com. Within thirty (30) days of receiving your request, we will provide you with the information at the address you designate in your request, which may be an email address or physical address.

Links to Other Websites and Social Network Access

Our Sites may provide links to the websites of companies which offer products and services that may be of interest to you. Each of these companies has its own privacy policy that may differ from Lennar’s Privacy Policy. If you click on the link, you will be transferred to that company’s website, and any personal information you share on that website will be subject to the privacy policy or practices of the website owner and will not be subject to this Privacy Policy. Lennar does not have any control over, or responsibility for, the privacy practices or website content of any Business Associate or other unaffiliated company. The use of such websites is at your own risk.

Some of our Sites allow you to sign into and associate your social network accounts including, but not limited to, Facebook, LinkedIn, YouTube, Instagram, Twitter and Pinterest with your Lennar account. By using this functionality, you give Lennar permission to access all elements of your social network profile information that you have made available to be shared publicly, and to use that information in accordance with the social network's terms of use and this Privacy Policy. Please refer to the privacy settings in your social network account for information about what data is shared with us and other connected websites and applications and to manage the data that is shared through your account, including information about your activities using our Sites. If you would like to disconnect a social media account from Lennar, refer to the settings of that social media account and its provider.

For European Economic Area (EEA) and Other International Visitors

Lennar builds homes and communities in the United States and we follow the information and consumer protection laws of the United States and its individual states. If you reside or are located in a different country, the data protection laws of that country may differ as to what, and how, personal information is protected. We want you to understand that when you provide your personal information to us, or we obtain your information through our Online Services or other communications with us, you are giving us your express consent to the transferring your personal information and processing your information in the United States, subject to U.S. laws and the terms of this Privacy Policy.

Please contact us to make the following requests regarding your personal information. We may require verification of your identity before acting on your request.

  • Restrict our use of your personal information and transfer of your personal information to Lennar Affiliates or non-affiliated third parties (including profiling to the extent that it is related to our marketing activities) as described above in “Opt-in/Opt-out Procedure.” You may submit your instructions using the Opt-In/Opt-Out form or by notifying us at https://www.lennar.com/contact/CommunicationPreferences;

  • Withdraw your consent to the processing of your personal information (after receiving your notice of withdrawal of consent) for any purpose other than implementation of pre-contractual measures or performance of a contract currently underway by notifying us at privacyinfo@lennar.com; or by mail to Lennar, to 700 N.W. 107th Ave., Miami, FL 33172 (Attn: Privacy Compliance Dept.)

  • Request access to your personal information and request that we provide you with your personal information in machine readable form;

  • Request that we correct or update personal information that we may hold;

  • Request us to delete personal information; and we will make reasonable efforts to do so.

Requests and about Your Personal Information

You can learn and make requests about the personal information we collected about you. We will respond to the following requests (“Consumer Requests”) as promptly as possible and within any timeframes set by applicable laws.

Request to Know and Access What Personal Information We Collected about You. You can request to know and receive information about the following during the last twelve (12) months:

  • Categories of personal information we collected.
  • Categories of sources from which the personal information is collected.
  • Business or commercial purpose for collecting or selling personal information.
  • Categories of personal information sold or exchanged for value with a third-party and categories of such third parties.
  • Categories of personal information disclosed to a third-party for a business purpose and categories of such third parties.
  • Specific pieces of personal information collected about you (except for very sensitive personally identifiable information which we will describe but not transmit).

Request to Change or Correct Your Personal Information. You can ask us to correct inaccurate information and we may consider relevant circumstances to confirm accuracy of the changes you request:

  • The nature of the personal information (e.g., whether it is objective, subjective, unstructured, sensitive, etc.).
  • How we obtained the information.
  • Any documentation relating to the accuracy of the information.

You can update or correct your myLennar account information by logging into your account at the customer portal on our Sites.

Request to Delete Personal Information. In considering a request to delete personal information we will take into account our business reasons for keeping that information and the statutory standards and exclusions that apply to deletion requests. We will not delete personal information if it is necessary to complete a transaction, is reasonably used for an ongoing business relationship, is retained for legal purposes, or is used in a lawful manner that is compatible with the context in which you provided the information.

Once we receive and verify your request, we will separately confirm your request and follow appropriate procedures to verify the identity and authority of the person submitting the request. If your request to delete information is confirmed and verified, we will delete (and direct our service providers and contractors to delete) all or part of the requested personal information from our (and their) records, unless an exclusion applies. If we are unable to fulfill all or part of your request, we will let you know why (for example, if we have a permitted reason to retain certain information if the identity of the requesting person cannot be verified). For technical reasons and to maintain anonymous business statistics, we may de-identify personal information rather than erase it completely from our systems. We do not delete or de-identify job applicant information except where required by law.

Request to Opt-Out from Selling or Sharing Personal Information. You can direct us not to sell your personal information to others. You can “opt-out” on our Privacy Preferences webpage or by contacting us as explained in “How to Contact Us.”

Request to Opt-Out of Sharing Personal Information for Targeted Advertising. We may use targeted online advertising in which ads are presented to you are based on data about your online activities collected by ad networks or social media. You can “opt-out” of having your personal information collected on our Sites used for targeted advertising. See our Privacy Preference Center (site currently under construction) or by contact us as explained in “How to Contact Us.”

How to Submit and How We Verify a Request. You may submit a Consumer Request using any of the ways explained in “How to Contact Us.”

Please note that for us to verify certain requests we may need to verify your identity by confirming information we have on file for you, including email address, phone number, full name, address and other personal information. If you make a request on behalf of someone else, we will need to verify your authority to make that request. We reserve the right to deny a consumer request if the identity or authority of the requesting party cannot be confirmed. Only you, or someone legally authorized to act on your behalf, may make a request to know or delete related to your personal information. We may require written proof of the agent’s permission to make a request on your behalf, and we may need to verify your identity directly.

How We Respond to Consumer Requests. We will confirm receipt of your Request to Know Request to Delete or Request to Correct within ten (10) business days and may request additional information necessary to verify that you are authorized to make the request. We will respond to any verifiable consumer request within forty-five (45) calendar days of receiving it, subject to delays and exclusions as permitted by law. If we require more time to respond, we will let you know the reason why and the extension period in writing. If you have a myLennar account with us, we may respond via that account. Otherwise, we will use the email address or U.S. Postal address you provided to us when making the request.

If we cannot comply with all or part of your request, we will explain the reasons why. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information readily from one entity to another entity.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request. We will not discriminate against you if you make a request about your personal information.

Privacy Rights In Other Jurisdictions

You may have rights, under applicable data privacy laws, to request information about or access to the personal information that we hold about you, to require that information be corrected if it is inaccurate or, in some circumstances, to object to our processing of your personal information. If you wish to exercise those rights, please send a written request to privacyinfo@lennar.com.

Personal Information of Children

The Sites are not intended for, and Lennar does not knowingly collect or sell personal information from, children under 16 years of age without appropriate parent or other consent. If we learn that personal information from individuals under 16 years of age has been collected without appropriate consent, we will take reasonable measures to promptly delete that information from our records. If you become aware of any personal information we have collected from children under age 16, please contact us as explained in “How to Contact Us.”

Personal Information of Children

We do not knowingly collect or sell personal information from children under 16 years of age without appropriate parent or other consent. If we learn that personal information from individuals under 16 years of age has been collected without appropriate consent, we will take reasonable measures to promptly delete such data from our records. If you become aware of any personal information we have collected from children under age 16, please contact us as explained below under “How to Contact Us.”

For Canadian, European Economic Area, United Kingdom and Other International Residents

Lennar builds homes and communities in the United States and we follow the information and consumer protection laws of the United States and its individual states. If you reside or are located in a different country, the data protection laws of that country may differ as to what, and how, personal information is protected. We want you to understand that when you provide your personal information to us, or we obtain your information through our Sites or other communications with us, you are giving us your express consent to transfer your personal information to, and process your personal information in, the United States, subject to U.S. laws and the terms of this Privacy Policy. Please direct your requests and questions about our privacy practices as explained in “How to Contact Us.” We may require verification of your identity before acting on a request.

Former Customers

Our Privacy Policy for sharing nonpublic personal information about former customers is the same as our Privacy Policy for current customers.

Former Customers

This Privacy Policy applies to the personal information about former customers and others who interacted with Lennar in the past as well as individuals whose personal information we collect or receive currently.

How to Contact Us

If you have any questions about this Privacy Policy, or you want to obtain more information about Lennar’s privacy practices, please contact us:

By email: privacyinfo@lennar.com

By U.S. Postal Mail: 700 N.W. 107th Ave., Miami, FL 33172 (Attn: Privacy Compliance Dept.)

By phone: 1-800-532-6993

How to Contact Us

To make a Consumer Request as described in “Requests about Your Personal Information,” if you have any questions about this Privacy Policy, or want to obtain more information about Lennar’s privacy practices, you can contact us:

  • Online Privacy Request: Click here.

  • By U.S. postal mail:

5505 Blue Lagoon Drive
Miami, FL 33126
Attn: Privacy Compliance Dept.

To make or change your settings for opting out of selling or sharing personal information for targeted advertising, marketing communications preferences or cookie selections, you can use the following webforms or contact us by e-mail, postal mail or phone as shown above.

  • To opt-out from selling or sharing your personal information:

https://mylennar.lennar.com/communicationpreferences

  • To opt-out from sharing your personal information for targeted advertising advertising:

See our Privacy Preference Center

  • To opt-in to sharing your personal information with Lennar Affiliates for marketing purposes

https://mylennar.lennar.com/communicationpreferences

  • To make or change marketing communications choices:

https://mylennar.lennar.com/communicationpreferences

  • To make or change your selections about cookies:

See our Privacy Preference Center Center

If you need to access this Privacy Policy in an alternative format because of a disability, please contact us as explained in “How to Contact Us.”

Changes to Our Privacy Policy

Lennar may at any time revise our Legal Disclaimers (https://www.lennar.com/legal), Privacy Policy (https://www.lennar.com/privacypolicy) or Terms and Conditions (https://www.lennar.com/termsandconditions) by updating the document posted on our Online Services. You are bound by any such revisions and should therefore periodically visit our Online Services to review the current terms and conditions, privacy policy and legal disclaimers to which you are bound.

Thank you for taking the time to read all of this important information.

Changes to Our Privacy Policy

Lennar may at any time revise our Legal Disclaimers (https://www.lennar.com/legal), Privacy Policy (https://www.lennar.com/privacypolicy) or Terms and Conditions (https://www.lennar.com/termsandconditions) by updating the document posted on our Sites. You are bound by any such revisions and should therefore periodically visit our Sites to review the current terms and conditions, privacy policy and legal disclaimers to which you are bound.

California Residents: Your California Privacy Rights

For Lennar Employee and Applicant Privacy Rights, click here.

This section provides additional information for residents of California under the California Consumer Privacy Rights Act of 2018, as amended by the California Privacy Rights Act of 2020 (together, the “CCPA”). This section applies only to personal information collected by Lennar about California residents and their households. This section applies to California residents who are applicants for positions with Lennar. It does not cover our employed or former Lennar associates whose personal information is covered in a separate privacy policy.

Collection of Personal Information

The categories and sources of personal information collected by Lennar in the preceding twelve (12) months are described in these sections of this Privacy Policy:

  • Personal Information We Collect
    • What is Personal Information?
    • Categories of Personal Information We Collect
    • Specific Types of Personal Information You May Provide
    • Sensitive Information
    • Usage Information
    • Information from Lennar Affiliates
    • Information from Business Partners and Other Sources
  • How We Use Your Personal Information
  • How and Why We Share Personal Information

The business or commercial purposes for which we use personal information are described the section of our Privacy Policy called “How We Use Personal Information.”

The categories of third parties to whom we may disclose consumers' personal information are identified in these sections of our Privacy Policy:

  • Why and to Whom We Disclose Personal Information to:
    • Business Partners
    • Targeted Advertising and Site Analytics
    • Lennar Affiliates
    • Service Providers

Your Rights under the CCPA

California residents have the rights under the CCPA summarized below. You may exercise any of these rights by making a Consumer Request as explained in the section called, “Requests about Your Personal Information.” We will respond as explained in the section called, “Requests about Your Personal Information—How We Respond to Consumer Requests.”

  • Right to deletion of your personal information: You have the right to request us to delete any of your personal information that we collected from you, subject to the exceptions under the CCPA.
  • Right to correct inaccurate personal information: You have the right to request us to correct any inaccurate personal information we maintain of you, subject to the exceptions under the CCPA.
  • Right to know and access your personal information collected by us: You have the right to request us to disclose to you the categories of personal information we collect about you; the categories of sources from which we collect your personal information from; the business or commercial purpose for which we collect your personal information; the categories of Business Partners to whom we disclose your personal information; and the specific pieces of personal information we collected about you.
  • Right to know what personal information is sold or shared for targeted advertising purposes: You have the right to request us to disclose to you the categories of your personal information that we sold or shared for targeted advertising.
  • Right to opt-out of the sale of your personal information or sharing personal information for targeted advertising: You have the right, at any time, to direct us not to sell your personal information or share your personal information for targeted advertising purposes.
  • Right to limit use and disclosure of sensitive personal information: You have the right to limit how we use your sensitive information. We will only use your sensitive information for the purpose disclosed to you at the time we asked you to provide it or authorized a third-party to provide it to use.
  • Right to not be discriminated against following exercising the right to opt-out or exercise other rights: We will not retaliate against you for exercising any of your rights.

Exercising your CCPA Rights

To learn more about the how to exercise any of your CCPA rights, please see “Requests About Your Personal Information- How to Submit and How We Verify a Consumer Request.” Please note that you may only submit a request to know twice within a twelve (12) month period. We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. We are legally required to verify your identity before we can fulfil your or your authorized agent request to know what personal information we collected about you, or what personal information we sold or shared with our Business Partners. We also must verify your identity to fulfill your request to delete or correct your personal information.

Financial Incentive Programs

We may offer you certain financial incentives permitted by the California law to encourage consumers to provide personal information. These incentives may result in different prices, rates, or quality levels of products or services if reasonably related to the value of your personal information and contain written terms that describe the program's material aspects. Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time.

California Rights under “Shine the Light” Law

California residents may request a list of the types of customer information we provided to third parties for their direct marketing purposes and the names and addresses of all third parties with which we have shared such information during the past calendar year. We will provide the information to you free of charge within 30 days of your request. To request that we provide you with such information, please send a written request to privacyinfo@lennar.com . Within thirty (30) days of receiving your request, we will provide you with the information at the address you designate in your request, which may be an email address or physical address.

Effective Date

This Privacy Policy is effective as of January 1, 2023.

Copyright © 2022-2023 Lennar Corporation. All rights reserved.

Lennar is the leading builder of quality new homes in the most desirable real estate markets across the nation. Our home plans demonstrate our commitment to our customers by showcasing outstanding new home construction and a dedication to excellence in homebuilding. Every new home for sale offers the simplicity of included options featured in our model homes and inventory homes. The prices of our homes, included features and available locations are subject to change without notice. Stated dimensions and square footage are approximate and should not be used as a representation of the home’s precise or actual size. Please see the actual purchase agreement for additional information, disclosures and disclaimers relating to the home and its features.

For additional legal disclaimers please see https://www.lennar.com/legal. This is not an offer in states where prior registration is required. Void where prohibited by law. Lennar Corporation. Lennar, the Lennar logo, Everything’s Included, Everything’s Included logo are registered service marks of Lennar Corporation and/or its subsidiaries.